{"product_id":"9780141016405","title":"Purple Cow","description":"\u003cp\u003eYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.\u003c\/p\u003e\n\n\u003cp\u003eWhat do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.\u003c\/p\u003e\n\n\u003cp\u003ePurple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\u003c\/p\u003e\n\n\u003cp\u003eIf you enjoyed reading this, check out Seth Godin's business classic This is Marketing.\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":68089994248434,"sku":"9780141016405","price":629.1,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/6881\/0482\/files\/9780141016405.jpg?v=1792047337","url":"https:\/\/booksbunnii.com\/products\/9780141016405","provider":"BOOKS BUNNII","version":"1.0","type":"link"}